With a staggering number of employees worldwide of over 61,000 people across several continents, Whirlpool is one of the largest companies not only in the business of manufacturing appliances but also in the world, across all industries. Its annual revenues soar as high as $19 billion, as it operates globally, across a variety of markets. The major product types the company makes are small appliances and major appliances. The product line of Whirlpool includes everything a person (professional or amateur) would need to cook, refrigerate, freeze, and distribute, including not only appliances, such as icemakers, but also kitchenware and utensils.
The company’s growth on the US scale and international scale from the date of its establishment (11/11/1911), is mainly due to its expansionist corporate policy, which is manifested in acquisitions, mergers, and large-scale promo campaigns, which significantly expanded the company.
In addition to being a large producer of appliances alone, Whirlpool also owns (or used to own in the recent past) a lot of other brands in this very same market, including JennAir, Maytag, Amana, Magic Chef, Admiral, Dixie-Narco, and Hoover brands.